Real Estate Associates Think Outside the Box
As I haven't had time to write a blog in the last few weeks I did find a very interesting article that all real estate agents could use. I know that many real estate agents do not hold Open Houses much any more. There are a lot of reasons: no one comes, it never seems to sell the house, etc. However the article below came from Realtor Magazine Realtor® Magazinetoday. I hope it inspires some real estate agents to be more creative in how they handle an Open House!
"The persistently sluggish economy is forcing property agents to take more creative approaches to the run-of-the-mill open house. Recent marketing events in the Memphis,Tenn., area reflect the lengths sales associates are willing to go to in order to attract attention to their listings. Some have partnered with other practitioners to host festive open houses featuring Christmas music and refreshments. This tag-team approach to marketing multiple properties was effective for Crye-Leike agents Vicki Gandee and Carmen Brown.
"This can be done with several sales associates in the same subdivision, and sell the subdivision as well as the home," says Gandee. "This type thing brings the neighbors out as well, and they love to talk about their neighborhoods to potential buyers."
Individual sales associates, too, are stepping up their marketing strategies. "I tell you this, they remember my open houses," declares Signature Realty affiliate broker Larry Ohrberg, who promoted new homes in the Trinity Park neighborhood with a barbeque lunch, drawings for cash and prizes, and even an appearance by Santa Claus. Another of Ohrberg's more spectacular open houses was built around a 10-acre mini-ranch in Olive Branch.
To market the property, he invited fellow brokers to participate in hay rides, giveaways, and other activities."It didn't sell the house," Ohrberg concedes, "but we did have a lot of people there. Now when I have an open house, they come." Other agents are taking the open house to the next level as well.
Briscoe Ellett of Weichert, REALTORS®,Benchmark, for example, helped stage a "martini open house" for a home on Mud Island. The concept was designed to give downtown workers a sample of the lifestyle they could enjoy by buying a home close to their jobs. "A social way to get the exposure for people in the home,"is how Ellett described the function. "Something outside the box and enjoyable." Formerly a mechanical engineer, Ellett says he has realized that success in real estate sales hinges in part on being creative. "If you do things the same way, you get the same old results," he notes."
Source: Memphis (Tenn.) Commercial Appeal, Tom Bailey, Jr. (12/16/09)
Here's Another Feather In Your Hat!
"The persistently sluggish economy is forcing property agents to take more creative approaches to the run-of-the-mill open house. Recent marketing events in the Memphis,Tenn., area reflect the lengths sales associates are willing to go to in order to attract attention to their listings. Some have partnered with other practitioners to host festive open houses featuring Christmas music and refreshments. This tag-team approach to marketing multiple properties was effective for Crye-Leike agents Vicki Gandee and Carmen Brown.
"This can be done with several sales associates in the same subdivision, and sell the subdivision as well as the home," says Gandee. "This type thing brings the neighbors out as well, and they love to talk about their neighborhoods to potential buyers."
Individual sales associates, too, are stepping up their marketing strategies. "I tell you this, they remember my open houses," declares Signature Realty affiliate broker Larry Ohrberg, who promoted new homes in the Trinity Park neighborhood with a barbeque lunch, drawings for cash and prizes, and even an appearance by Santa Claus. Another of Ohrberg's more spectacular open houses was built around a 10-acre mini-ranch in Olive Branch.
To market the property, he invited fellow brokers to participate in hay rides, giveaways, and other activities."It didn't sell the house," Ohrberg concedes, "but we did have a lot of people there. Now when I have an open house, they come." Other agents are taking the open house to the next level as well.
Briscoe Ellett of Weichert, REALTORS®,Benchmark, for example, helped stage a "martini open house" for a home on Mud Island. The concept was designed to give downtown workers a sample of the lifestyle they could enjoy by buying a home close to their jobs. "A social way to get the exposure for people in the home,"is how Ellett described the function. "Something outside the box and enjoyable." Formerly a mechanical engineer, Ellett says he has realized that success in real estate sales hinges in part on being creative. "If you do things the same way, you get the same old results," he notes."
Source: Memphis (Tenn.) Commercial Appeal, Tom Bailey, Jr. (12/16/09)
Here's Another Feather In Your Hat!
Posted by Nancy Strong at Friday, December 18, 2009 1:45:00 PM 
Categories: Grow Your Business, Sales Strategies
Tags: Real estate agents Real Estate Sales Strateigies Real Estate
Categories: Grow Your Business, Sales Strategies
Tags: Real estate agents Real Estate Sales Strateigies Real Estate
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Saturday, January 02, 2010 5:28:44 AM
Portugal Properties wrote:
More positive indicators on the level of consumer confidence and housing market are today strengthening the hopes that the recession ...
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