Google Makes Your Active Fan Page Even More Valuable
I know it has been a couple of weeks since I last posted anything to my blog and I must apologize to you all. I took a quick trip to San Antonio to help my brother with his condo rental this past week and took photographs to go on the website I am creating for him. I plan on writing a blog this weekend about what has transpired and how everything has turned out thus far in this adventure.
Going over a lot of back e-mails I have kept in my In Box, I ran across an article from Mr. Internet about Google adding Facebook Fan Page updates to its mix of search results.
This blog goes hand in hand with a webinar I attended from SMM Camp about Facebook and the differences between Fan Pages and Groups. It was an enlightening webinar, albeit long. It was over 4 ½ hours long but well worth my time. I figure if I learn one thing in a webinar I did not know before, my time was not wasted. During this specific webinar I learned more than one thing, I was on overload by the end of the webinar.
Posted: 28 Feb 2010 03:56 PM PST
Google is busy serving up real-time updates from Twitter, Myspace, blogs and so on for hot search topics or trends. It just added Facebook Fan Page updates to this mix and here is why it’s important to you.
The world of search results and relevancy is going more real-time (you can largely thank Twitter for that). Since Google is all about providing relevant search results for a particular search, it is now striving to provide these real-time yet ephemeral results right at the top of the non-sponsored results of each search. If you have an active Facebook Fan page focusing say on your primary neighborhoods, and fans are actively posting comments, then you are going to see more search engine traffic. First to your Fan Page, then (by extension) to your site. This also means that your Fan Page is likely to rank higher in the search results over all as a result.
For this to work in your favor however, two things need to be in place regarding your Facebook Fan page:
Its focus needs to be relevant – a Fan page is NOT about you (at least not if you want to succeed)! For most real estate sales professionals this means it needs to be about your particular niche and/or neighborhoods you service.
Fans need to be active – this means you must keep the content fresh and worthy of comment.
I truly believe that appropriately maintained social media will be the new “Google Juice” for driving Web traffic and hence most online business. Static content, even if comprehensive, is no longer enough. So if you are not connecting with clients and prospects this way (i.e. via an active Facebook Fan page), now is a good time to start!
Here's Another Feather In Your Hat!
This blog goes hand in hand with a webinar I attended from SMM Camp about Facebook and the differences between Fan Pages and Groups. It was an enlightening webinar, albeit long. It was over 4 ½ hours long but well worth my time. I figure if I learn one thing in a webinar I did not know before, my time was not wasted. During this specific webinar I learned more than one thing, I was on overload by the end of the webinar.
Posted: 28 Feb 2010 03:56 PM PST
Google is busy serving up real-time updates from Twitter, Myspace, blogs and so on for hot search topics or trends. It just added Facebook Fan Page updates to this mix and here is why it’s important to you.
The world of search results and relevancy is going more real-time (you can largely thank Twitter for that). Since Google is all about providing relevant search results for a particular search, it is now striving to provide these real-time yet ephemeral results right at the top of the non-sponsored results of each search. If you have an active Facebook Fan page focusing say on your primary neighborhoods, and fans are actively posting comments, then you are going to see more search engine traffic. First to your Fan Page, then (by extension) to your site. This also means that your Fan Page is likely to rank higher in the search results over all as a result.
For this to work in your favor however, two things need to be in place regarding your Facebook Fan page:
Its focus needs to be relevant – a Fan page is NOT about you (at least not if you want to succeed)! For most real estate sales professionals this means it needs to be about your particular niche and/or neighborhoods you service.
Fans need to be active – this means you must keep the content fresh and worthy of comment.
I truly believe that appropriately maintained social media will be the new “Google Juice” for driving Web traffic and hence most online business. Static content, even if comprehensive, is no longer enough. So if you are not connecting with clients and prospects this way (i.e. via an active Facebook Fan page), now is a good time to start!
Here's Another Feather In Your Hat!
Posted by Nancy Strong at Wednesday, March 03, 2010 5:09:00 PM 
Categories: Grow Your Business, Facebook
Tags: social media marketing
Categories: Grow Your Business, Facebook
Tags: social media marketing
Nancy – Thanks for posting this information and I couldn’t agree with you more. Facebook Fan Pages are A MUST for all REALTORS. It is great way to increase your search engine traffic, bring more visits to your sites and in return increase your database lists.
Please make sure that any and all social media sites are directing the consumer to one of your sites where you can capture their email address. It can be your website, a squeeze page or anywhere you have a lead capture box.
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Mary -
I've taken a couple of Webinars on Facebook Fan Pages are a must for any business. One thing I have found is to keep your fans engaged in what you are doing is essential!
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And you have a cool site and blog!
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